The year 2012 saw a flurry of limited-edition fragrances hitting the market, capitalizing on the seasonal appeal and the collector's impulse. While specific details on a singular "Burberry Perfume Limited Edition 2012" are scarce, the provided context points towards a broader trend within the Burberry fragrance line and the general market for limited-edition perfumes that year. Instead of focusing on a single, elusive 2012 release, this article will delve into the context of Burberry's limited-edition strategy around 2012, examining similar releases and the wider market trends that shaped the landscape of luxury perfume that year. We will also explore the specific examples mentioned, such as the Coach Summer Edition and the Burberry Brit Summer Edition, to understand the pricing and availability of such releases.
The fragrance market, particularly in the luxury segment, often utilizes limited-edition releases as a powerful marketing tool. These special editions leverage the allure of exclusivity and scarcity, driving sales and creating a sense of urgency amongst consumers. Often, these limited editions feature tweaked formulations, unique packaging, or a different aesthetic compared to the core fragrance line. This allows brands to refresh their existing offerings while simultaneously attracting new customers and rewarding loyal fans.
The comparison to the Coach Summer Edition 2012, priced at $65 for a 50ml Eau de Toilette, and the Burberry Brit Summer Edition, available in a 100ml Eau de Toilette for $67, provides valuable insight into the pricing structure of such limited editions. Both were widely available, suggesting a strategy focused on broader market penetration rather than extreme exclusivity. This contrasts with some limited editions that are produced in very small quantities, driving up their value and desirability in the secondary market. The price difference between the two, despite the larger volume of the Burberry offering, could reflect differences in the ingredients, marketing campaigns, or simply brand positioning.
Let's examine the keywords provided and how they relate to the broader context of Burberry's limited-edition releases and their overall fragrance portfolio:
1. Burberry Her Limited Edition Petals: This suggests a flanker of the "Burberry Her" fragrance line, presented as a limited edition with a "Petals" theme. The "Petals" descriptor likely indicates a floral-dominant scent profile, perhaps emphasizing lighter, fresher notes compared to the original "Burberry Her." Limited edition flankers allow brands to experiment with scent variations and cater to a wider range of consumer preferences while maintaining brand recognition. The limited nature enhances its desirability and creates a sense of urgency for purchase.
2. Burberry Body Gold Limited Edition: This points to a limited-edition variation of the popular "Burberry Body" fragrance. The "Gold" descriptor implies a richer, more opulent scent profile, perhaps incorporating warmer, more luxurious notes than the original. The gold theme also likely extends to the packaging, enhancing the perception of luxury and exclusivity. This strategy aligns with the common practice of using limited editions to offer a more luxurious interpretation of an existing fragrance.
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